Project Brief
This was a redesign and rebranding project. The client was considering changing the name of their company by adding another partner's name. They wanted a clean logo with a familiar element from their original logo.
Tools Used
Sketching, Illustrator, Photoshop
Process
After doing a competitive market analysis, I sketched hundreds of ideas and refined a few concepts in Illustrator. I approached the redesign by keeping the gold color from their original logo and adding a complimentary navy with the goal being to create a visual representation of adding a partner while keeping an original element to keep the new logo familiar.
